التدقيق التقني

المشكلات الحرِجة — يجب إصلاحها فورًا

• Missing H1 Tag: The page lacks an H1 tag, which is critical for indicating the primary topic to search engines. Add an H1 tag to help with ranking.
  Fix: <h1>Our Services</h1>

• Poor Meta Description: The current meta description is truncated and lacks a clear call to action. A well-written description encourages clicks.
  Fix: Update to a concise and engaging meta description, e.g., "<meta name='description' content='Explore Hijazioun's engineering consulting services in Saudi Arabia, specializing in design and project management for diverse industries. Contact us today!'>"

تحسينات سريعة — إصلاحات سهلة ذات تأثير كبير

• Canonical Tag: The canonical tag is correct but ensure that it points to the main URL to avoid duplicates. Confirm it is implemented consistently across all pages.
  Fix: Verify and keep it as <link rel="canonical" href="https://hijazioun.com/our-services/" />.

• Robots Meta Tag: The robots meta tag indicates ‘max-snippet:-1’, which is fine but ensure you’re optimizing for rich snippets as well. Consider using additional structured data if applicable.
  Fix: Continue to allow snippets; just double-check that structured data is being utilized effectively.

Opportunities for Improvement — require more effort but offer benefits

• Structured Data Implementation: While various schema types are present, ensure comprehensive structured data is properly implemented for services offered. This can improve rich snippet visibility in search results.
  Fix: Enhance with specific JSON-LD for services:

  {
    "@context": "https://schema.org",
    "@type": "Service",
    "serviceType": "Engineering Consulting",
    "provider": {
      "@type": "Organization",
      "name": "Hijazioun"
    }
  }

• Content Optimization: The content is somewhat generic; consider enhancing with specific keywords related to the services. Integrate long-tail keywords to attract more targeted traffic.
  Fix: Identify 3-5 relevant long-tail keywords (e.g., “BIM services Saudi Arabia”) and incorporate them naturally into the content.

• Header Structure: The current use of H2s is repetitive and lacks a proper hierarchy. Properly structure headers for better readability and SEO.
  Fix: Ensure there’s only one H1, then use H2s for main sections and H3s for subsections, e.g.:

  <h2>Services Offered</h2>
  <h3>Surveying by Drone</h3>
  <h3>Traffic Studies</h3>

• Language and Internationalization Tags: An hreflang tag is missing. If you are serving multiple languages, consider adding hreflang tags to help Google understand the language targeting.
  Fix: Add an hreflang tag for both English and Arabic versions of the page, e.g.:

  <link rel="alternate" hreflang="en" href="https://hijazioun.com/our-services/"/>
  <link rel="alternate" hreflang="ar" href="https://hijazioun.com/ar/our-services/"/>

تدقيق المحتوى

• المشكلات الحرِجة

• Content Gaps/Duplication: There is noticeable duplication in headings. “Our Services” and “Services” appear multiple times, which can confuse users and dilute SEO efforts. Consolidate and ensure distinctiveness in headings.

• Thin or Stale Content: Repeated phrases like “beyond the imagination of our customers” indicate thin content. This fails to provide unique value or specific information about each service. Revise to include differentiating details and case studies where possible.

• Misleading Headings: The absence of an H1 tag is a missed opportunity for clarity and SEO. An H1 should communicate the primary focus of the page.

• تحسينات سريعة

• Title/H1 Alignment: While the page title is about “Our Services,” there is no H1 tag. Add an H1 with “Our Engineering and Consulting Services in Saudi Arabia” for relevance.

• Introduction Rewrite: The introduction is a bland overview. Rewrite with a stronger focus on unique advantages or achievements. Example: “Discover how Hijazioun’s innovative engineering solutions have shaped the Saudi construction industry since 2012.”

• Internal Link Opportunities: There are mentions of other website sections (e.g., “Projects,” “Blog”). Ensure internal links for better navigation and SEO value. Example: Link “Projects” to the corresponding project portfolio page.

• Alt Text: Not found. Ensure any images on this page use descriptive alt text for better accessibility and SEO.

• CTAs: The “Book Consultation” prompt can be more compelling. Add specifics, such as benefits of consultation. Example: “Book a free consultation to discover our tailored solutions today.”

• Opportunities

• Topic Expansion: Elaboration on each service with outcomes, testimonials, and case studies can add depth. Discuss in detail, for example, the technologies used in “Surveying by drone.”

• E-E-A-T Signals: Not found. Include credentials, certifications, or content by experts to enhance trustworthiness. Example: “Certified by [relevant authority] in engineering consultancy.”

• FAQs: Not included but recommended to address common questions about the services offered, such as pricing or project timelines.

• Multimedia: No media evident in text. Consider incorporating images or videos showcasing projects or client testimonials to engage users visually.

• Semantic Headings: Instead of repetitive use of “Our Services,” use descriptive headings for each service section. Example: Change “Surveying by drone” to “Advanced Drone Surveying Services in Saudi Arabia.”

The improvements suggested can help enhance user experience and SEO, making it easier for search engines and users to understand the page offerings effectively.